I love this example of ambient media. Not only is it visually clever, but the placement makes sense. In the middle of a crowded mall, where shoppers are likely to be getting hungry and thirsty.
Now Oreo has also gone one step further and added a video on you-tube. Giving the image even more reach. It's a great example of taking an idea you are already implementing and giving it longer legs - WHILE staying true to your brand.
My favorite is the guy rubbing his belly while looking at the Oreo.
